Pricing.

Pay once for your website. Choose ongoing care only if you need it.
Clear scope. Fixed prices.

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1One-time build · All prices in USD

Pick your build.

Every build includes one visual direction and two consolidated revision rounds. Full scope below.

Starter
$800 USD
Up to 3 website pages
Timeline7–14 days
Ideal forA clear, credible website for a business getting started
•Custom design · mobile-first & responsive
•Your content, arranged & lightly edited
•Per-page SEO + foundational structured data
•Search Console setup + sitemap submission
•1 contact / quote form · up to 6 fields
•1 eligible Google Business Profile setup
•Basic speed & accessibility checks
•14 days of post-launch defect support
Starter scope & exclusions

Design & content

One visual direction, responsive layouts and modest interactions. You supply business information, copy and licensed images; we organise the content and lightly edit it. Original full-site copywriting is not included.

Search foundations

Unique page titles and descriptions, heading structure, meaningful image alt text, basic internal links, canonical URLs, sitemap and robots.txt; accurate business structured data and basic social-sharing metadata. Search Console verification and sitemap submission require account access. Indexing is not guaranteed.

Forms & business profile

One standard form with up to 6 ordinary fields, email delivery and a genuine success confirmation. One eligible Google Business Profile: basic setup or updates and verification assistance. Verification depends on Google and your cooperation; appeals, reinstatement and ongoing posting are excluded.

Checks & exclusions

Basic performance and accessibility checks, including keyboard access, contrast and form labels; not a performance-score guarantee or WCAG certification. No CMS, original full-site copy, custom GA4 tracking, ecommerce, membership, complex booking, new articles or ongoing SEO.

A solid foundation for being understood and contacted.
Start with Starter
Optional Care · $200 USD/mo
For growing businessesGrowth
$1,500 USD
Up to 6 website pages
Timeline2–3 weeks
Ideal forService businesses ready for stronger copy and measurable enquiries
•Everything in Starter, with expanded scope
•Service / location pages within your 6 pages
•Original conversion copy for every page
•Search-theme mapping + page-level schema
•1 GA4 property · up to 3 event types
•Review link / QR + 1 request template
•30 days of post-launch defect support
•Optional blog CMS · +$400 USD once
Growth scope & exclusions

Pages & copywriting

One discovery interview and original copy for up to 6 pages, generally 300–700 English words per standard page where useful. Home, about, contact, service and genuine location pages share the same 6-page allowance. No duplicated location pages, white papers, legal drafting or extensive specialist research.

Search & measurement

Map core services and search intent to pages, improve internal links and add appropriate page-level service structured data. One GA4 property for one website, with up to 3 agreed event types. Form conversions are recorded on actual success, not just button clicks. No offline CRM attribution or cross-domain tracking.

Reviews

One review link or QR code and one email or SMS invitation template. Automated sending, messaging fees, ongoing monitoring and writing reviews on customers’ behalf are not included.

Optional CMS · $400 USD

One article content type, a blog listing and article-detail template, standard content / SEO fields and one handover session. The blog listing uses one of your 6 page slots; the reusable article template is included in the add-on. New written articles are separate. No drag-and-drop site builder, complex workflows or paid platform subscriptions.

More than extra pages: clearer messaging and useful measurement.
Choose Growth
Optional Care · $200 USD/mo
Scale
$2,800 USD
Up to 12 website pages + 3 articles
Timeline3–4 weeks
Ideal forMulti-service businesses building a manageable content library
•Everything in Growth, with expanded scope
•Real service / area coverage within 12 pages
•Blog CMS + article templates included
•3 original SEO articles · separate from page limit
•3-month content plan · 6 proposed topics
•CMS handover · 45-minute training
•First 2 months of Care included
•60 days of priority post-launch support
Scale scope & exclusions

Page allowance

Up to 12 standard website pages in total, including home, about, contact, service / location pages and the blog listing. This is not 12 landing pages plus a separate core website. Each location page must reflect genuine services and useful, distinct information.

CMS & handover

One article content type, a listing and reusable article-detail template, title, body, cover, summary and SEO fields. Setup assistance for one administrator, a 45-minute training session and a short guide. No multilingual publishing, multi-site administration, approval workflows or unrestricted page builder. Paid CMS subscriptions are separate.

Initial articles & plan

Three original SEO articles, generally 600–900 English words each, are additional to the 12 website pages. You verify business and specialist facts. The 3-month calendar includes 6 proposed topics, not 6 additional written articles. Initial articles do not consume your included Care allowance.

Care & support

Two monthly cycles of the Care plan below begin at launch ($400 USD value). Paid continuation requires your affirmative approval; no automatic paid renewal. Priority support lasts 60 calendar days from launch, with an initial reply within one business day, not a guaranteed resolution time or 24/7 availability.

A content system you can keep using after handover.
Scale it up
2 months of Care included · paid continuation is optional

A few shared boundaries.

Page allowances include core pages and any agreed service or location pages. No ecommerce, memberships, complex booking, legal drafting or unlimited revisions. You provide accurate business details, permissions and licensed assets. Support covers defects and usage questions—not new features.

Timelines begin once payment, scope and essential inputs are ready. Third-party subscriptions and applicable taxes are separate and confirmed in writing. Delivery, payment milestones and acceptance are recorded in your signed order.

2Optional monthly care · 30 days’ cancellation notice

Keep being found.

Website maintenance and focused local search improvements, with clear monthly limits.

SEO / GEO Care
$200 USD / mo
One website. One eligible business profile. Month to month, billed in advance. Cancel with 30 days’ written notice; a final partial cycle is prorated.
Book a free strategy call
•Care for 1 website & 1 eligible Google Business Profile
•Hosting, SSL, uptime monitoring & applicable updates
•Daily backups · 30-day recovery history
•Up to 1 hour of existing-page edits per month
•Up to 2 approved Google Business Profile posts
•1 existing page optimised per month, including relevant AEO / GEO work
•Monthly review check + up to 5 reply drafts
•1 monthly report + a strategy call up to 20 minutes
First 2 months included with Scale. No automatic paid renewal. New articles, new pages, paid campaigns and guaranteed backlinks are not included; unused monthly allowances do not roll over.
•Fixed scope, in writing•Custom work handed over after payment•Care is always optional•Clear support windows

Before
you ask.

The practical details: pages, ownership, hosting and what is not included.
What counts as a page?+
A standard page is an agreed, distinct website page with its own URL, not a screen or section. A contact page counts once; the form does not add another page. Menus, accordions, anchors and URL tracking parameters do not create extra pages. A separate thank-you page uses a page slot. Scale’s 3 initial articles are expressly additional to its 12 standard pages; other CMS content and templates follow the signed scope.
When does the delivery clock start?+
Timelines are estimates in calendar days or weeks, starting after the agreed advance payment, scope, essential content and access are received. We document pauses caused by missing feedback, assets or third-party verification and agree a revised schedule. Each build includes 2 consolidated revision rounds within the approved direction. New directions, pages or functions need a written change quote.
What does ownership include?+
After full payment, the agreed custom deliverables and transferable code are handed over. Your domain and client accounts are held in your name. Pre-existing tools, open-source components, fonts, images and third-party software retain their own licences. You do not have to buy Care to keep using the website.
What if I do not buy Care?+
We deploy and hand over the site to an agreed client-owned hosting account; you pay the hosting provider directly. The included support period covers defects and usage questions, not ongoing hosting or new work. Domains, paid CMS plans, plugins, stock assets and other third-party charges are separate, disclosed and approved before purchase.
What is outside the $200 USD Care plan?+
Care covers the monthly quantities shown above. Unused time and quantities do not roll over. AEO / GEO work is part of the one existing-page optimisation, not an extra unlimited service: we may improve answer structure, factual clarity, useful sources or appropriate structured data. New articles or pages, redesigns, complex incident recovery, paid CMS plans, intensive ecommerce hosting, ads, automation, extra locations and backlink / directory campaigns are excluded and quoted separately.
How do Care cancellation and backups work?+
Care is optional, billed monthly in advance and cancellable with 30 days’ written notice. Service continues through that notice period; any final partial cycle is prorated, with unused prepaid days refunded where applicable. Scale’s included two months do not convert to paid Care without approval. Backups are adapted to the site architecture; we monitor and maintain with reasonable care, but do not promise uninterrupted uptime or absolute security. We coordinate handover before hosting ends.
Are prices in US dollars? What about taxes and upgrades?+
All prices are in US dollars (USD). Applicable taxes, third-party charges and payment / foreign-exchange costs are identified in your written order before payment; nothing here overrides mandatory tax or consumer rules. Upgrades are scoped and quoted in writing, with credit for reusable work where agreed—not an unlimited promise to upgrade at any time for the original price difference.
Do you guarantee rankings, leads or AI citations?+
No. We commit to the agreed work, not search positions, indexing, traffic, leads, revenue, rich results or mentions by ChatGPT, Claude, Gemini or other platforms. Basic accessibility and performance checks are not a certification or a fixed score guarantee. Your order defines the deliverables and acceptance criteria.

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plan fits?

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